Freemium FTW
by chris on Jul.05, 2011, under general
Via my good friend Eric Stern (@Firehed):
Nine of the top ten grossing apps on the iOS app store are “free”. This scares me.
Sure enough:
In-app purchases are powering “free” apps to the very top of the charts. Lower the costs of entry, shift them to the point after which sufficient loyalty has been developed. Crazy brilliant.
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